INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,
MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)
ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIII, Issue X, October 2024
www.ijltemas.in Page 206
Enhanced Member Participation and Inclusivity
Technological innovations can also foster greater member participation and inclusivity, which are essential for the cooperative
model's long-term sustainability. Digital platforms, such as mobile apps or web-based portals, enable members to participate more
actively in decision-making processes, access critical information, and communicate more easily with leadership and each other.
Utting (2020) explains that these tools make it easier for members, especially those in rural or remote locations, to engage with
cooperative activities and decisions, thereby fostering a stronger sense of ownership and commitment.
Increased inclusivity also allows for the engagement of a more diverse membership base, including younger members who are more
technologically savvy. This generational engagement ensures that the cooperative can continue to adapt to new trends, remain
relevant, and attract a new wave of members. By empowering members through technology, cooperatives build stronger
communities and a more resilient organizational structure that can endure over time.
Economic Resilience and Competitiveness
The integration of technological innovations enhances cooperatives' economic resilience and competitiveness in the marketplace.
Technological solutions, such as market information systems, e-commerce platforms, and logistics optimization, allow cooperatives
to compete more effectively with private-sector competitors by improving market access and reducing transaction costs. As Deller
et al. (2021) argue, by embracing digital technologies, cooperatives can expand their reach to new markets, respond more quickly
to consumer demand, and establish more direct links between producers and consumers.
This increased competitiveness makes cooperatives more economically resilient, ensuring that they can weather economic
downturns, price fluctuations, and changing market dynamics. Cooperatives that leverage technologies, such as predictive analytics
and financial management tools, are better positioned to manage risks and uncertainties, contributing to their long-term economic
sustainability.
Environmental Sustainability and Resource Conservation
Technological innovations in cooperatives play a vital role in promoting environmental sustainability by enhancing resource
efficiency and minimizing environmental impacts. For instance, precision agriculture technologies that utilize data analytics,
drones, and sensors enable farmers to optimize the use of water, pesticides, and fertilizers, thus reducing waste and lowering the
environmental footprint of agricultural practices (Morais et al., 2023). These advancements help cooperatives comply with
environmental regulations, adopt eco-friendly practices, and contribute to global sustainability goals like reducing greenhouse gas
emissions and conserving biodiversity.Additionally, by integrating sustainable technologies, cooperatives can position themselves
as green organizations, attracting environmentally conscious consumers and investors. This emphasis on environmental
sustainability not only aligns with global efforts but also ensures that cooperatives remain relevant and competitive in markets that
increasingly prioritize sustainability.
Long-term Social and Community Impact
Technological innovations positively impact the social and community-oriented mission of cooperatives by improving access to
technology and fostering collaboration. This enables job creation, empowers marginalized groups, and promotes social equity. For
example, digital platforms can enhance service accessibility for women, youth, and other underrepresented groups, facilitating their
participation in the economy (Bernardino et al., 2022). Cooperatives that prioritize technology can also become community hubs
for knowledge sharing and capacity building, furthering their social mission through training programs and resource sharing. This
long-term social impact supports the cooperative model's foundation of social responsibility and community well-being. Overall,
integrating technology leads to enhanced operational efficiency, member participation, economic resilience, environmental
sustainability, and social impact, ensuring cooperatives remain competitive and aligned with their missions for long-term
sustainability.
Empirical Theory
The study is anchored on Diffusion of Innovations (DOI) Theory. The Diffusion of Innovations (DOI) Theory was proposed by
Everett Rogers in 1962. Rogers was a sociologist and communication theorist who developed the theory to explain how new ideas
and technologies spread within societies, organizations, and cultures. It focuses on how, why, and at what rate new ideas and
technologies spread within a society or organization. In the context of cooperatives, DOI explains how technological innovations
are adopted within a cooperative and how leadership influences this adoption process. Key concepts in DOI, such as innovation-
decision process, early adopters, and the role of opinion leaders, can directly relate to cooperative leadership roles.
Innovation-decision process: Cooperative leaders guide members through the stages of the innovation-decision process:
knowledge, persuasion, decision, implementation, and confirmation. Leaders are responsible for communicating the value
of technological innovations and building the trust necessary for member buy-in.
Opinion leaders: Cooperative leaders can act as opinion leaders or change agents, promoting the adoption of new
technologies within the organization. This is especially important in a cooperative setting where leadership is expected to
represent the collective interest.