INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,

MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)

ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue I, January 2025

www.ijltemas.in Page 247

ARXX: An Online Canvas for Alaminos City Painters Association’s

Artistic Services

Jayson B. Ancajas,

Christian Paul O. Cruz,

platforms can empower artists and foster community engagement. Utilizing a descriptive and developmental research approach, the

Alaminos City Painters Association's processes were analyzed through structured interviews and stakeholder consultations to

identify necessary features for clients seeking artistic services. Additionally, the ARXX platform's acceptability was assessed

through surveys and usability testing. The analysis revealed a strong correlation between the adoption of digital platforms and

enhanced visibility for local artists. Stakeholders expressed enthusiasm for the ARXX platform, citing its potential to promote the

association, showcase artists' work, and facilitate smooth transactions between artists and clients. The discussion explores the wider

implications of the study, highlighting its ability to empower local artists, promote artistic development, and encourage community

involvement. By connecting artists and clients through digital platforms, the study emphasizes the transformative power of online

initiatives in revitalizing the art ecosystem. Therefore, the study underscores the potential of digital platforms to transform the art

industry, promoting artistic growth and community engagement, and suggests future research on their long-term effects.

a web-based platform specifically designed for the Alaminos City Painters Association in the Philippines. ARXX aims to bridge

the gap between artists and clients, facilitating the display and sale of artworks within this local artist community

[4]

. The research

presented here delves into the effectiveness of ARXX for both artists and clients associated with the Alaminos City Painters

Association. Traditionally, artists have relied heavily on physical galleries for exposure, limiting their reach and potential clientele.

Online platforms like ARXX offer a revolutionary solution by providing a global audience and fostering wider accessibility

Understanding how ARXX functions and how it's received by both artists and clients is crucial. By analyzing its effectiveness, we

can identify areas for improvement and ultimately maximize the platform's benefits for the artist community. While previous

research has documented the general positive impact of online platforms on the art world, there's a critical gap in knowledge. Studies

An analysis that compares ARXX to well-known online marketplaces like Fiverr may give insight into its distinctiveness. In contrast

to Fiverr, which caters to a wide range of freelancers, ARXX is designed especially for the Alaminos City Painters Association,

providing a specialized artistic community. It may be possible to improve ARXX's features and increase its competitiveness in the

digital art market by examining Fiverr's achievements in user engagement, transaction processing, and service visibility.

This study aims to bridge this knowledge gap by taking a deeper look at ARXX's functionalities and how it's received by both artists

and clients within the Alaminos City Painters Association. By examining the platform's features and user experience, this research

will provide valuable insights for optimizing artist association platforms like ARXX. Ultimately, the goal is to leverage the power

of online platforms to promote and empower local art communities in the digital age

[9]

. This study aims to contribute valuable

knowledge to the future of artist associations and online platforms in the evolving art world

. This study delves deeper into the

INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,

MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)

ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue I, January 2025

www.ijltemas.in Page 248

II. Methodology

The development of the ARXX platform for the Alaminos City Painters Association followed a methodology combining descriptive

and developmental approaches with Agile methodology. The descriptive approach entailed an in-depth examination of existing art

platforms

[11]

and their relevance, while the developmental approach focused on the actual creation of the new system. Agile

methodology facilitated iterative development, ensuring alignment with stakeholder expectations through continuous feedback.

Flowcharts were used to map out existing processes, and a business model canvas was created to promote the association. Figma

was utilized for wireframes and mockups, allowing stakeholders to visualize the platform's layout and functionality. The Entity-

Relationship Diagram (ERD) modeled the database structure, outlining relationships between entities such as artists, artworks,

clients, and transactions. The construction phase involved the coding and implementation of the system using HTML, PHP, CSS,

Figure 1. Agile Model

Data collection involved surveys to assess user satisfaction, interviews with key stakeholders for in-depth insights, and observations

of artists' and users' behavior within the art community. Content analysis of social media

posts, online forums, and art-related

publications identified trends relevant to the platform's development. Purposive sampling was utilized to select respondents who

could provide relevant insights into online art promotion. Respondents included artists, art enthusiasts, and individuals involved in

the local art community, ensuring diverse perspectives and comprehensive data for enhancing the ARXX platform. These

respondents include President, Vice President, Secretary, Auditor, IT Expert, and 26 members of the association, totaling 32

respondents. Table 1 enumerates the respondents of the study.

The study measured variables systematically, including features and functionalities of the ARXX platform as independent variables,

user satisfaction as dependent variables, demographic characteristics as control variables, user engagement as moderating variables,

and feedback on usability as mediating variables. Flowcharts, ERDs, and use-case diagrams were used to demonstrate processes,

database connections, and user interactions. The weighted mean determined average survey responses, evaluating the platform's

INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,

MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)

ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue I, January 2025

www.ijltemas.in Page 249

III. Result and Discussion

This chapter presents the results and findings of the ARXX platform development, a web-based system designed to showcase the

artworks and services

[13]

of the Alaminos City Painters Association. The results include stakeholder feedback, system testing

outcomes, and usability analysis, interpreted in the context of initial project goals and existing literature. The ARXX platform was

Notably, these additions led to a substantial increase in engagement levels. Improvements in system functionality and performance

were evident, with the search functionality exhibiting a high success rate. The messaging and portfolio services experienced notable

boosts in service requests and portfolio views, respectively. Enhancements in the user registration process and Content Management

System (CMS) significantly reduced approval times, contributing to a more efficient workflow.

Data management using a MySQL supports active replication, which ensures that multiple database instances can handle requests,

thus preventing service disruptions during failures

[14]

significantly improved user experience, the Application Tier supported efficient interactions and content management, and the Data

Tier maintained system reliability and efficiency.

In discussion, the results indicate that the ARXX platform successfully met its primary objectives. Interactive features in the

user satisfaction and platform usage. Continuous stakeholder engagement and iterative development will be essential for sustained

platform success. The ARXX platform has achieved its goal of providing a robust and user-friendly system for showcasing the

artworks and services of the Alaminos City Painters Association, demonstrating significant improvements in user engagement and

system performance. Future work will focus on further enhancing user experience and expanding platform functionalities.

D2C Business Model for ARXX Online Platform

The ARXX platform employs a direct-to-consumer D2C platforms allow artists to showcase their work to a worldwide audience,

increasing visibility and sales opportunities

INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,

MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)

ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue I, January 2025

www.ijltemas.in Page 250

direct communication with clients, fostering stronger relationships and better understanding of client needs and preferences.

For clients, the D2C model offers more personalized and transparent purchasing experience. ARXX sustains itself through a Php100

monthly membership fee per artist and a 5% commission on transactions, ensuring continuous platform maintenance and

development. Clients can interact directly with artists, gaining insights into their creative processes and ensuring that commissioned

works align closely with their visions. This direct interaction can also lead to more competitive pricing, as there are no intermediary

fees.

The platform's features, such as the messaging service and portfolio management, support this business model by facilitating direct

11. X. Kang, et al, "Art in the age of social media: Interaction behavior analysis of Instagram art accounts," in Informatics,

vol. 6, no. 4, p. 52, MDPI, 2019.

12. E. Ralls, "Visual art evokes many feelings and emotions," Earth.com, 2023 [Online]. Available:

https://www.earth.com/news/visual-art-evokes-many-feelings-and-emotions/

INTERNATIONAL JOURNAL OF LATEST TECHNOLOGY IN ENGINEERING,

MANAGEMENT & APPLIED SCIENCE (IJLTEMAS)

ISSN 2278-2540 | DOI: 10.51583/IJLTEMAS | Volume XIV, Issue I, January 2025

www.ijltemas.in Page 251

Symposium on Software Reliability Engineering, 138–147. https://doi.org/10.1109/ISSRE.2001.989467.

2024.