Abstract
Abstract: Graphic presentation is very important in modern Interior spaces and becoming one of the main means of building spatial experiences. Visual comfort plays a critical role in creating a positive atmosphere for customers, manipulating their overall experience and the engagement with space. While various elements contribute to visual comfort, the use of graphic language on the walls gained attention as a powerful tool for creating visually appealing and engaging environments. Through an extensive review of literature, this research examines the impact of graphic language, including patterns, texture, and imagery, on visual comfort in Commercial spaces. This research analyzes the use of graphic language on the walls of various types of fast-food restaurants in the Sultanate of Oman to understand the efficiency of different graphic elements in enhancing visual comfort. Furthermore, the research investigates the psychological and perceptual factors underlying the positive effects of graphic language, including the influence on mood, attention, and cognitive processing. The findings suggest that well designed graphic language on walls can considerably contribute to the visual comfort of customers, advancing a sense of relaxation, stimulation, and emotional connection. The paper concludes by highlighting the practical implication for designers, architects, and business owners, stressing the significance of thoughtfully integrating graphic language on the walls to craft visually pleasing and comfortable commercial environments. Employing the power of graphic language facilitates businesses to enhance their customers’ visual journey, resulting in enhanced satisfaction, stronger brand commitment, and overall success in the competitive market.
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