Sweet-shop Management.
OVERVIEW OF THE COMPANY
Cake Walk sweets and savories Cake Walk is India‟s No. 1 confectionery and cake manufacturer with its products exported to over 20 countries around the world. They are dedicated to the art of producing innovative and delicious products for sweet lovers of all ages. Cake Walk‟s products offer tantalizing experiences that sparks the imagination in people who eat their candy. Of course, this has been Cake Walk‟s goal since their inception in 1947. Today, Cake Walk Candy continues to make some of the best candy in India. They also are a responsible business venture and contribute positively to the society with their “Learn to bake” initiative to encourage households to earn by starting their own small-scale businesses. Cake Walk products can be enjoyed by kids and adults alike, and their products come in an array of flavors, shapes and sizes.
Vision Statement of Cake Walk Foods
“To become a global food leader by spreading smiles through diversified Cake Walk products.”
Mission Statement of Cake Walk Foods
“As India‟s leading Confectionery Company, our mission of giving you, “Reasons to Smile” is to provide consumers with the best tasting, most delicious choices in a wide range of confectionery and beverages for all occasions”.
Cake Walk’s Corporative objective
Cake Walk‟s co-operative objectives is to expand its business throughout India and then to capture a large International market. However they are still exporting few products through distributors to different countries. They want Cake Walk‟s products to be enjoyed by kids and adults alike. Cake Walk wants to give consumers a reason to smile through its diversified products satisfying the taste buds of every sect of the community.
Market Trend and Size of the market
Cake Walk has one of the largest market sizes among other confectionery makers in the country. They are market leaders in an organized industry and hold more than 70% share of the market. The market for Confectionery in India increased during 2010-2015, growing at an average annual rate of 10.3 %. This growing trend is a strong indication of the immense popularity and trust they have established in the society with their products.